Hotel loyalty management
built on relationships, not discounts

TouchPoint is a specialist in the design and management of highly evolved hotel loyalty, a genuine alternative for hoteliers in need of a higher standard of cardmember, significantly lower transaction discounts, stronger after-sales support and effective customer engagement.

The management team at TouchPoint brings a combination of over 20 years experience developing many of Asia's most successful hotel loyalty programmes together with proprietory developed GENESYS™ - the most dependable database management, analysis and CRM technology suite available in the industry.

At TouchPoint, we understand that in the business of loyalty, finding new customers is just the first step - what happens next makes all the difference.

Most hotel card companies across Asia focus on selling cards with excessive discounts, thereby creating a discount card, not a hotel loyalty programme - one where the relationship is built on the discount and not on brand loyalty.

Whereas TouchPoint does things very differently, delivering hoteliers a turnkey solution in quality customer acquisition, retention, communication and analysis - without excessive discounting.

We are proud to be trusted by hoteliers at the top end of the industry including Four Seasons, The St. Regis, Sheraton, Le Meridien, InterContinental, Miramar Group and W - where there is no margin for error in brand representation and where 100% delivery on commitments is critical.